/ Recall brand system
Make the evidence memorable.
Recall is AI shortlist intelligence. The identity pairs a friendly, memorable name with the rigor of an evidence desk: calm, exact, and useful when a decision matters.
Core promise
Recall watches the shortlist, tells you only when something matters, and proves whether your work changed the answer.
/ Principles
A calm evidence desk, not a growth-hacking dashboard.
01
Briefing
Lead with the material change and the decision it creates.
02
Actions
Recommend one defensible next move, with an owner and measurement plan.
03
Evidence
Keep the exact answer, source, model, locale, and scope one click away.
/ Identity assets
Use the wordmark with restraint.
Transparent
recall-logo-xl.png
Dark surface
recall-logo-dark-xl.png
White surface
recall-logo-white-xl.png
Dark surface
recall-icon-dark-512.png
White surface
recall-icon-white-512.png
Keep clear space equal to the shoulder height of the “r”. Use the wordmark at 96px or wider and the icon at 16px or larger.
Do not recolor, stretch, outline, rotate, add effects, or place the mark on a surface that weakens contrast.
/ Color system
Blue identifies. Neutrals explain. Signals mean something.
Reserve signal colors for measured states. Always pair color with a label so evidence remains legible and accessible.
/ Typography
recall
Titan One
Wordmark and icon only. Never use it for product headings or body copy.
Decisions first.
Geist Sans
Interface, editorial copy, and headings. Precise without feeling clinical.
UPDATED 09:42
3 ENGINES · GLOBAL-EN
N=240 ANSWERS
Geist Mono
Scope, timestamps, versions, labels, and measurement metadata.
/ Voice
Confident about the evidence. Honest about the uncertainty.
Decision first
You entered two important buyer shortlists this week.
Visibility increased by 7.4 percentage points.
Evidence first
Three answers cite the same outdated comparison page.
AI does not understand your brand.
Honest scope
The result is inconclusive; the confidence intervals still overlap.
Your update improved AI rankings.
Calm urgency
One source disappeared and needs review.
Critical AEO emergency—act now.
/ Product expression
Show the operating loop, not a wall of dashboards.
Marketing and product visuals should follow the same narrative from buyer question to measured result.
01
Buyer question
02
Shortlist result
03
Answer + sources
04
Diagnosed gap
05
Implementation
06
Measured result
Detailed analytics are proof of depth and auditability. They are not the front door or the primary brand story.
Everything needed to represent Recall consistently.
The kit includes icons, wordmarks, social banners, an Open Graph image, design tokens, and this usage guidance.