Microsoft
How to appear in Microsoft Copilot
Copilot is Microsoft's assistant, built on OpenAI models and grounded in Bing's search index. When it answers a question that needs live information, it retrieves from Bing and cites sources, so your presence in Bing's index feeds directly into Copilot.
That makes Bing fundamentals unusually relevant here. The general AEO playbook applies, but making sure Bing can crawl, index, and trust your pages is the specific lever that pays off in Copilot.
How to improve your odds
- 1
Make sure Bing indexes you well
Verify your site in Bing Webmaster Tools and confirm your important pages are crawled and indexed, since Copilot retrieves from Bing.
- 2
Answer questions directly
Lead with a clear answer to the query, then add support. Copilot favors extractable, self-contained responses.
- 3
Add structured data
Schema markup helps Bing and Copilot parse and trust the facts on your page.
- 4
Build authority and freshness
Depth on your topic and current content improve both your Bing ranking and your odds of being cited in Copilot.
- 5
Track Copilot answers
Monitor how Copilot mentions and cites your brand on a consistent set of prompts to spot gaps.
Tracking your visibility in Microsoft Copilot
Recall tracks how Microsoft Copilot mentions and cites your brand across your prompts, so you can see the payoff from Bing-side improvements over time.